Social media transparency data is giving real time insight on party strategy at #GE2019

The upcoming general election is the first general election in the UK where social media companies are publishing transparency data, showing which political advertisements are being displayed on the platforms, who is paying for them, and the amounts being spent. Facebook is, by far, the largest platform for social media political advertisements in the UK. In the first full week of the campaign to the 4th of November, there was £175k of spending on campaign related advertisements on the platform, …

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The NI Department of Justice #EndingTheHarm campaign viewed over a million times on Snapchat in August 2019

Transparency data released this week by ephemeral messaging app Snapchat has shown that the NI Department of Justice #EndingTheHarm campaign made over a million impressions over an 18 day period last month. The campaign, part of the Tackling Paramilitarism programme, made 1,138,048 impressions over the course of the campaign. Of the 15 organizations who had political campaigns on the social network in the UK over the course of 2019 so far, it ranked 8th in terms of impressions behind Police …

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