Social media transparency data is giving real time insight on party strategy at #GE2019

The upcoming general election is the first general election in the UK where social media companies are publishing transparency data, showing which political advertisements are being displayed on the platforms, who is paying for them, and the amounts being spent. Facebook is, by far, the largest platform for social media political advertisements in the UK. In the first full week of the campaign to the 4th of November, there was £175k of spending on campaign related advertisements on the platform, …

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