Friday Thread: The importance of creativity, fun and engagement in digital marketing
Our video, featuring Highways Manager Jon Fraser, was released last week. It has been widely well received, and cost was relatively little at £800, provided by our contractor rather than from public funds. We made sure we spent it working with local filmmaker. It took just a day and a half to make. Given the video’s ongoing success with getting its message across, with over 11,000 views and rising, we felt it was time and money well spent. There’s no …